There are even those who have called it the best rice in Italy. Yet it does not come from the north, but from the south, specifically from Plain of Sybaris, on the Ionian coast of Calabria. For years, in fact, Calabrian rice production remained unknown, as it was shipped raw to the Vercelli area, where it was lost in the mix.

The Sibari Plain, which takes its name from the city of the same name, is the largest plain in Calabria. It is a very marshy area, which was reclaimed and made arable in the 1960s, giving rise to a increasing emigration from the mountains Given the nature of the soil, rice production proved ideal.